About The Book
‘No need to count calories, go hungry or diet ever again’ The Times
This revolutionary book reveals:
• Ten reasons why eating a low-fat, calorie controlled diet makes sustained weight loss virtually impossible.
• Why the less hungry you are, the more weight you’ll lose.
• How different types of calories have different fattening potential.
• Why weight is not just about calories, but the impact our diet has on key hormones including insulin and leptin.
• Why you should ignore foods labelled ‘low fat’ or ‘light’.
• Why aerobic exercise has little impact on weight, and the type of exercise that does.
• The simple and mental tricks to ensure permanent success.
About the Author
Dr John Briffa is a practising doctor, author and international speaker. He is prize-winning graduate of University College London School of Medicine, where he also gained a BSc degree in Biomedical Sciences. Dr Briffa is a leading authority on the impact of nutrition and other lifestyle factors on health and illness. He is dedicated to providing individuals with information and advice they can use to take control of their health and optimise their energy and vitality.
Dr Briffa is a former columnist for the Daily Mail and the Observer, and former contributing editor for Men’s Health magazine. He has contributed to over dozens of newspaper and magazine titles internationally, and is a previous recipient of the Health Journalist of the Year award in the UK. He has been listed by Tatler magazine as one of the UK’s leading doctors, and has twice been on the judging panel of the prestigious Prince of Wales Integrated Health Awards.
Dr Briffa has authored eight books on the subject of nutrition and self-help health.
In addition to his work in clinical practice and writing, for the last 17 years Dr Briffa has regularly delivered talks, workshops and health programmes geared towards the optimisation of energy, effectiveness and sustainability in individuals within organisations. Corporate clients include Deloitte, PricewaterhouseCoopers, Reuters, IBM, Bank of England, Morgan Stanley, Baker and Mackenzie, Bovis Lendlease, Danone, Clifford Chance, Eversheds, GE Money, GE Capital, BP, Skandia, SSL International and Norton Rose.